A website is your virtual storefront. A potential new client will judge you within 10 seconds of landing on your page so a good first impression is important. A good website should be visually attractive, easy to navigate and include useful, relevant information containing your designated keywords and phrases.

Your website should also be “responsive” meaning it will look great on all devices: desktop, tablet, or smartphone.

Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion.

SEO involves many of the other services offered here used together in conjunction with one another.

More and more we are seeing people using Social Networking to field recommendations for goods and services. If someone is looking for a particular service or product, who better to ask then a family, friend or colleague on Facebook or Twitter.

Social Networking is invaluable for it not only offers communication with existing clients and users, but more importantly, offers a way to introduce yourself to new prospects.

Sites such as Facebook, Twitter, YouTube, LinkedIn, Pinterest, as well as local review sites Yelp, and Google+ all facilitate interaction and dialogue (two-way communication) with new and existing users.

To increase page rank as well as exposure, we recommend manual submission of your website and blog to niche directories, local directories, and blog directories. Once we identify your competitors we would then perform a thorough analysis to determine where their sites are listed and then make sure your site is listed there as well.

There are basically three categories of Local Search/Event Promotion websites: Syndicated, Geographic and Social.

Syndicated sites will submit your business or event to other sites and news channels depending on subject and geographical target.

Geographic sites are based on location and zip codes and then sub-categorized under event type and news category.

Social sites integrate Facebook and Twitter, i.e. TweetMyEvents, Shmap.it, SocilaVents, etc

Sending a regularly scheduled email newsletter to your client database re: holiday greetings, special offers, company news, industry news, etc. keeps them informed as well as keeping your name out in the forefront.

Is your website compatible for mobile phones and iPads? Since there are more smart-phone users than web users the answer should be yes.

The next step would be a mobile application that can aggregate all your different exposures into one place: website, rss feed, contact, facebook, twitter, youtube, e-commerce. etc.

QR (Quick Response) codes are two-dimensional barcodes used by businesses and individuals to promote marketing campaigns to mobile users. When someone scans a QR code they are taken to a multitude of options including: webpage, contact info, audio, video, photograph, or text. The uses for it are only limited by imagination.

A blog is more frequently updated than a website. It provides up-to-date relevant information about your company, product or service. It also allows interaction with users through comments and provides an RSS feed, which users can subscribe to. Content could be pictures, video, audio, or text.

Facebook Ads, Google Adwords, Lead Generators (i.e. Thumbtack.com) are good ways to get the phone ringing immediately, while still developing your keywords organically. PPC compliments your organic content.

Do you have a good story to tell? If so, an old-school press releases can get the story told faster and be seen by more eyeballs than any other digital method available (viral video not withstanding.)